THE MAC GIVEBACK | Recycling Adland’s old tech for the next generation of creatives
Agencies have a ton of old tech sitting around the office doing nothing. It's useless to them, because they’ve moved on to something faster, thinner, newer, shinier. But all that old stuff could change everything for someone. 
We partnered with The Switch, a London-based charity that helps young people fulfil their potential, to donate Adland's recycled tech to local schools that run creative courses.
And we made these ads for social to get agencies to sign up and clear out their dusty cupboards.

Creatives Jack Smith & Dylan Burnside Smith
ECD Hugo Bone