GOURMET REVELATIONS | The ultimate foodie ritual
It doesn’t even look like cat food, does it? It comes under a little plastic cloche, for God’s sake.
The product team was very proud of this one, so we had to find a vehicle to get a lot of the product features in. A cat food. With features. So we landed on ritual.

Director Victor Claramunt
Creatives Jack Smith & Lucia Cerda
ECD Kent Shively